Audience

Reach your audience

Typical consumers of cannabis are more likely to be of a younger demographic, in the 18-34 age range. However, with legalization attracting more consumers, it is expected that the cannabis audience will expand rapidly.

Due to this, we crafted various audience profiles that help brands shape their digital buys and reach their consumers in a growing  and evolving industry.

Outdoor Enthusiasts

An audience of individuals who fall into the category of one of the following:

Interested in camping and hiking, live environmentally friendly, interested in extreme sports, spend their leisure time outdoors, etc.

Music & Concert Lovers

An audience of individuals who fall into the category of one of the following:

Interested in music and concerts, attend music festivals, spend leisure time at social venues such as bars or nightclubs, etc.

Health
& Wellness Aficiandos

An audience of individuals who fall into the category of one of the following:

Interested in an organic and natural lifestyle, participate in various fitness activities such as yoga or pilates, interested in natural or alternative medicine, etc.

Boomers and Beyond

An audience of individuals who fall into the category of one of the following:

Upper-middle class baby boomers, are in a decent position for retirement, are already enjoying retirement, between the age of 54-66 years old, etc.

seeing green

With the legalization of cannabis in most of North America, the market for cannabis is already large and growing quickly

According to “The State of Legal Marijuana Markets, 6th Edition”, by 2022, in the United States, legal cannabis revenue is projected to hit $23.4 billion. 

Media Plans

Our media plans take the guessing game out of your campaigns – by piecing together your business objective with our audience packages, we ensure that your campaign is successful.

Need a media plan?